I’m Baxter Hanley. I run Baxoptimized from the Illawarra, building premium sites for builders, trades and health practitioners across the region and Sydney.
I got here the same way most of my students will: frustrated. Frustrated by templates that look like templates. By agencies quoting thousands and taking weeks — then charging again every time a word needs changing. By “learn web development” roadmaps that assume you have three spare years.
Then the tools changed. A modern, AI-assisted workflow now lets one person — with taste and a system — design, build and launch sites that genuinely compete with agency work. Fast. I know because it’s how I build for paying clients every week.
This course is that system, end to end. Nothing held back, no theory you won’t use.
