Legal

Privacy Policy

Last updated: August 2026

Baxoptimized (ABN 43 943 532 568), operated by Baxter Hanley, is the same business that provides Baxoptimized's web design and digital marketing services and offers the Baxoptimized Course. This Privacy Policy explains what information we collect through the Course, how we use it, and your rights in relation to it.

1.

Information We Collect

When you enrol in the Course, we collect:

  • Your name and email address, provided at checkout or on the contact/lead-capture forms;
  • Payment information, processed by Stripe — we do not store your card details directly;
  • Your login and progress data on the course hosting platform;
  • Any messages you send us via the contact form or email, including questions or feedback about the Course;
  • Standard analytics data collected automatically when you visit this website (pages visited, device type, referral source).
2.

How We Use Your Information

We use the information we collect to:

  • Provide access to the Course and track your enrolment and progress;
  • Communicate with you about the Course, including updates and support requests;
  • Process payments and refunds;
  • Send the free checklist or other lead-magnet content you request, and occasional related updates;
  • Improve this website and the Course based on aggregated, anonymised usage data.

We do not sell, rent, or trade your personal information to third parties, and we do not use it for unrelated marketing without your consent.

3.

How We Share Your Information

We share personal information only with the following categories of third party, solely to deliver the Course:

  • Stripe — payment processing. We do not store your card or banking details.
  • The course hosting platform — used to deliver video content, track progress, and manage login access.
  • Email or form-handling tools — used to send transactional emails and process contact-form or lead-capture submissions.

We may disclose personal information if required by law, regulation, or enforceable government request.

4.

Data Storage and Security

Your information may be stored in Australia and overseas, depending on the third-party platforms used to deliver the Course and process payments. We take reasonable steps to protect your personal information from misuse, loss, and unauthorised access, including restricting access to Baxter Hanley as sole operator and using secure, reputable third-party platforms for payment and hosting.

No method of electronic storage or transmission is 100% secure, and we cannot guarantee absolute security.

5.

Cookies

This website uses standard analytics cookies to understand how visitors use the site. You can disable cookies through your browser settings at any time; doing so will not prevent you from using the site but may affect analytics accuracy.

6.

Your Rights

Under the Privacy Act 1988 (Cth) and the Australian Privacy Principles, you may:

  • Request access to the personal information we hold about you;
  • Request correction of inaccurate or out-of-date information;
  • Request deletion of your information, subject to our obligation to retain certain records (e.g. payment and tax records);
  • Lodge a complaint with us directly, or with the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au if unsatisfied with our response.

To exercise any of these rights, contact us using the details in Section 9. We aim to respond within 30 days.

7.

Children's Privacy

The Course is not directed at individuals under 18. We do not knowingly collect personal information from children, and will delete any such information if we become aware it was inadvertently collected.

8.

Changes to This Policy

We may update this Privacy Policy from time to time. The updated policy will be published on this page with a revised "Last updated" date.

9.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, contact us:

Baxoptimized

Baxter Hanley — ABN 43 943 532 568

Email: hello@baxoptimized.com.au

Location: Illawarra, NSW, Australia

If you are not satisfied with our response, you may contact the OAIC at oaic.gov.au or 1300 363 992.

This Privacy Policy should be read alongside our Terms and Conditions.

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