A Baxoptimized course

Build websites people won’t believe you made.

The exact system I use to design, build and launch premium, fast, high-converting websites — no computer science degree, no $10k designer, no WordPress spaghetti. Just a modern, AI-assisted workflow you can run from your laptop.

Enrol now — A$399See what students build

Lifetime access  ·  Build a real, live site by the end  ·  30-day money-back guarantee

baxoptimized.com.au
eastbuilt.net
thevillagebeauty.com.au
deployed · 0.4s

Built on the same stack behind real client sites

Next.jsTailwindGitHubVercel

“The workflow behind baxoptimized.com.au and the sites in this portfolio.”

Most people build websites
the hard way.

Templates look like templates.

Everyone can spot a $29 theme. It quietly says “small-time.”

Agencies charge thousands.

And you wait weeks, then can’t change a word without emailing them.

“Learn to code” takes years.

You don’t need a CS degree to build something that looks world-class.

There’s a faster way — and it’s the one professionals actually use now.

The outcome

By the end, you’ll build sites like these.

baxoptimized.com.au
baxoptimized.com.au
Baxoptimized — the studio's own site. Bold type, fast load, built on this exact workflow.
eastbuilt.net
eastbuilt.net
East Built — a local trades site. Bold type, instant-quote CTA, built to load in under a second.
thevillagebeauty.com.au
thevillagebeauty.com.au
The Village Beauty — a beauty practice. Calm hierarchy, booking flow, local SEO baked in.

Design a premium site from a blank page — layout, type, colour, motion.

Build it in clean Next.js + Tailwind using an AI-assisted workflow.

Launch it live on a real domain with free, fast hosting.

Set it up to actually get found on Google — local SEO + Google Business Profile.

Package, price and sell your builds as a service — turn the skill into income.

$0

ongoing hosting cost on the stack you’ll learn

1

real, live website you’ll have built by the end

90+

target PageSpeed score every site is built to hit

7

days — a focused build from blank page to live

The method

The workflow that makes this possible.

01

Design

Shape the whole site visually in Claude Design.

02

Build

Refine into clean Next.js + Tailwind in VS Code with Claude Code.

03

Version

Push to GitHub; every change is backed up and reversible.

04

Launch

Deploy on Vercel: free SSL, global speed, live in seconds.

This is the same pipeline behind real client sites — you’ll run it end to end.

01

Design

You start with a blank page and end with the entire site designed — layout, type, colour, copy — before a line of code exists.

claude design
02

Build

The design becomes real, production-grade code. Claude Code does the heavy lifting; you steer and stay in control.

vs code · claude code
03

Version

Every version of your site, saved forever. Break something? Roll it back in one click. No more “final_v7_REAL.zip”.

github
04

Launch

One push and your site is live on your own domain — fast everywhere in the world, secure by default, and free to run.

vercel · live

Curriculum

What’s inside the course.

Understand every moving part before you touch a tool.

How a website actually gets from a folder to a browser

Domains, DNS and hosting demystified

The modern stack vs WordPress — and why it wins

Make a blank page read “expensive”.

Layout, whitespace and visual hierarchy systems

Typography and colour that carry authority

The 1% details: borders, shadows, grain, depth

Turn a finished design into clean, working code.

Designing the whole site visually with Claude

Refining into Next.js + Tailwind in VS Code with Claude Code

Reading code you didn’t write — enough to stay in control

Add motion that elevates without hurting performance.

Scroll reveals, count-ups and pinned sections

Transform and opacity only — the performance rules

Reduced-motion done properly

Go from local build to a live URL on your own domain.

GitHub in plain English — every change backed up

Deploying on Vercel: free SSL, global speed

Connecting a custom domain in minutes

Set the site up to win local search.

On-page SEO that actually matters

Google Business Profile, set up right

Local search basics for service businesses

Package, price and sell your first build.

Productising your offer

Pricing your builds with confidence

Landing your first paying client

Your instructor

Who’s teaching you.

I’m Baxter Hanley. I run Baxoptimized — a studio building premium sites for builders, trades and health practitioners across the Illawarra and Sydney. Businesses pay me thousands for the exact workflow in this course.

This is that system, end to end — nothing held back, no theory you won’t use. If I don’t use it on paying client work, it’s not in the course.

Results over fluffHonest scopeShow, don’t tell
Baxter Hanley, founder of Baxoptimized, holding a laptop

Free

The 5-page checklist I use before building any site.

Proof

What students are saying.

Real messages from students building through the course right now.

JRJayden R.

Today 9:41 am

bro, this course is amazing, ive learnt so much

love to hear it 🔥 what are you building right now?

just finished the design for my mate's landscaping business, looks so much better than his old wix site

Delivered

PSPriya S.

Yesterday 6:12 pm

I didn't realise anyone could make websites 😂 I didn't realise I would be capable of it

genuinely thought this was going to be way over my head, first module proved me wrong

Delivered

CBcole.builds

I've just started making websites and made 7K in my first month 😭

insane. what did the first client come from?

Read the full story →
30DAY

Zero risk. Here’s my promise.

Go through the course, build alongside me — and if by day 30 you don’t have a real site you’re proud of, email me for a full refund. Every dollar back, no forms, no hoops.

30-day money-back guarantee — plainly stated, honestly honoured.

Enrol

The Baxoptimized Course

A$399one-time · lifetime access

All 7 modules — design, build, launch, get found, get paid

The full AI-assisted workflow, end to end

A real, live site on your own domain by the end

Lifetime access + all future updates

Launch-day and local-SEO playbooks

30-day money-back guarantee

Enrol now — A$399

Secure Stripe checkout · instant access · lifetime updates

What happens next

1

Enrol

Secure Stripe checkout — card, Apple Pay or payment plan.

2

Get your login

Your account is created the moment payment clears.

3

Start building

Straight into Module 1.

Question first? Message me — I usually reply same day (AEST).

FAQ

Questions, answered straight.

No. You’ll use an AI-assisted workflow — I teach the exact steps. You’ll understand what the code does without writing it all from scratch.

A real, live website on a real domain, built by you.

Go at your pace — lifetime access. A focused student can go from blank page to live site in about a week.

Effectively $0 ongoing on the free tiers of the stack you’ll learn.

That’s the point. You’ll learn to package, price and sell your builds — a single site can be worth well over a thousand dollars. Build for yourself too if you want, but this course is built around earning from the skill.

30-day money-back guarantee. Simple.

A laptop and an internet connection. That’s it.

Ready to build something you’re proud of?

Lifetime access. A real site by the end. Money-back guaranteed.

Enrol now — A$399